But when the movie starts, we switch gears, and then the movie becomes the main feature we just slide quietly into the background, Schultz explains. We dont ever want to lose the hospitality of having a server help take your order, make sure you get what you need, those kinds of details. Servers are around to help patrons before the movie begins, but once it starts, the film becomes the main focus. With Look, Schultz has decided to mirror the approach a live theater performance would take and reduce distractions for guests during the movie. For example, Schultz always loved bringing the dine-in restaurant experience into the movie theater by having servers take guests orders, but over the years, many customers told him they found it distracting.
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